Best practices often recommend global companies create localized country sites to reflect local language and cultural differences.  R/GA’s challenge was to develop one global site for the Nseries target of English speaking Technology Leaders.

R/GA and Sachs Insights will present their ingoing assumptions, how recruiting and moderating were adapted for individual countries,  lessons learned in designing for a global audience, the key insights that led to the new design, and the results to date.

Speakers:

• Chloe Gottlieb, VP-Executive Creative Director, Interaction Design, R/GA
• Nicole Victor, Senior Planner, R/GA
• Judy Oppenheim, Research Director, R/GA
• Tammy Sachs, CEO, Sachs Insights

Where: 277 Park Avenue (between 47th & 48th), Room 1701 (17th floor). (Get a Map of the Location)

When: January 23, 2008
Registration: 6:00pm to 6:30pm (refreshments served)
Presentation: 6:30pm to 8:00pm (includes Q&A)
Networking: 8:00pm to 8:30pm
Dinner: 8:30pm to whenever

Please note that dinner is an optional, post-event social activity and is not included in the event fee. It will be the responsibility of each individual who chooses to attend the dinner to pay for their own food, drink and any other expenses that may be associated with the dinner.

Cost: See ticket prices at top of page (Pre-payment online required.)

Refundable until noon, Friday, January 25, 2008 (2nd day after the event) by sending a request to RSVP@nycupa.org .

Transferable on or before noon Tuesday,January 22, 2008 (day before the event) by sending a request to RSVP@nycupa.org. You must notify us, and get a confirmation, of this transfer or it will not be valid.

Members of our parent organization, the UPA (the Usability Professionals' Association), must join the NYC chapter to qualify for member rates.  We encourage everyone to join our parent organization, though you do not need to do so to become a member of our chapter. You can learn more about our NYC organization or learn about our parent organization .